eMarketing eXcellence: Planning and Optimizing Your Digital Marketing Dave Chaffey

ISBN: 9780750689458

Published:

Paperback

508 pages


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eMarketing eXcellence: Planning and Optimizing Your Digital Marketing  by  Dave Chaffey

eMarketing eXcellence: Planning and Optimizing Your Digital Marketing by Dave Chaffey
| Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 508 pages | ISBN: 9780750689458 | 8.60 Mb

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combinesMoreeMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.

A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan* Evaluate and apply e-marketing principles and models* Integrate online and offline communications* Implement customer-driven e-marketing* Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forwardEstablished marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC(r) planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.



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